Educate. Engage. Amplify.

Built on application · Driven by outcomes · Designed to scale

Connecting Industry Chefs
Executive Chefs · Sous Chefs · Demi Chefs · Commis Chefs · Culinary Students
Engaging Decision Makers
F&B Managers · Restaurateurs · Food Entrepreneurs
Reaching Consumers & Enthusiasts
Home Cooks · Culinary Hobbyists · Aspiring Chefs

The Millac Professional Development Program.

Omkar Padwal Modern Entremets 22 April 2026 ICCA, Dubai
98K+
Total views across all platforms
12.3K
Live session views on TikTok
503
Peak concurrent live viewers
02 Performance overview
Across all four phases and dates
Figure I — Phase × Platform
Views by platform across the campaign timeline.
Figure II — Total Views
Share of total views by platform.
01 Pre-event
Apr 12 & Apr 21, 2026
Content showcase
Data
27,674
IG + FB views
8,117
TikTok views
3,385
LinkedIn impressions
Instagram + Facebook
Announcement: 7,303 views · 34 interactions
Teaser reel: 11,641 views · 144 interactions · 13h 10m watch time
Carousel: 8,730 views · 64 interactions
TikTok
Announcement: 1,868 views · 26 likes
Teaser reel: 3,619 views · 101 likes · 7h 5m play time · 7 new followers
Carousel: 2,630 views · 24 likes · 2h 11m play time
LinkedIn
Announcement: 1,445 impressions · 79 engagements · 5.47% ER
Teaser reel: 1,461 impressions · 1,102 members reached
Carousel: 479 impressions · 26 engagements · 5.43% ER
Evidence
02 Live
22 April 2026 · 2:58 PM · 1h 20m
Content showcase
Data
12.3K
TikTok live views
10K
TikTok live likes
179
Live comments
Instagram
999 accounts reached · 59 peak viewers · 108 comments
47 accounts engaged
TikTok
12,300 views · 11K unique viewers · 503 peak concurrent
10K likes · 179 comments · 45 shares · 146 new followers
YouTube
3 streams · 379 total views
Facebook
66 interactions · 44 reactions · 16 comments
Evidence
03 During the Event
22 April 2026
Content showcase
Data
23,122
IG + FB views
12,670
TikTok + YouTube views
1,042
LinkedIn video views
Instagram + Facebook
"Chef Omkar sets the tone": 13,921 views · 180 interactions
"Excitement in the air": 9,201 views · 107 interactions
TikTok
7,685 views · 331 likes · 11 new followers
16h 9m play time
YouTube
4,985 views · 26 likes · 4 new subscribers
LinkedIn
1,042 video views · 296 engagements
10.3% engagement rate
Evidence
04 Post-event recap
27 April 2026
Content showcase
Data
9,153
IG + FB views
3,408
TikTok views
1,809
YouTube + LinkedIn views
Instagram + Facebook
9,153 views (IG 4,926 / FB 4,227) · 53 interactions
69 likes
TikTok
3,408 views · 52 likes · 8 saves · 5 new followers
YouTube
1,182 views · 20 likes · 3 new subscribers
LinkedIn
627 video views · 79 engagements
5.5% engagement rate · 39 reactions
Evidence